Results (3 months)
| Metric | Before | After |
|---|---|---|
| Units sold through advertising | Before0 (with previous agencies) | AfterThe last 5 available units |
| Lead quality | BeforeRandom, with no defined purchasing power | AfterGenuine interest and real income to buy |
Initial challenge
With previous agencies, the brand had never closed the sale of a single unit through its ad campaigns, despite having a large sales team and management tools already in place.
What we did
- Landing page improvements to raise the quality of the first impression and of lead capture.
- Campaigns connected to the client's CRM, prioritizing delivery based on the leads the sales team itself flagged as most qualified.
- Testing of different affluent audiences, instead of generic targeting.
- Real creative diversity: different messaging angles to find the one that best connected with a purchase decision at that level.
- Coordination with a local video production company to film the development's facilities at professional quality.
- The most effective angle turned out to be positioning the purchase as an investment opportunity, with real appreciation data (increase in value) and future projections, complemented by ads inviting people to book a guided tour of the property.
ResultIn 3 months, the developer sold the last 5 available units in the development, something its team of 10 salespeople had never achieved through advertising with any previous agency.
Has your brand hit a ceiling?
Tell us about your case and we'll assess whether we can help you break through it.
More case studies
.png&w=384&q=75)
Personal loansCórdoba, Argentina
15xreturn on ad spend, up from 3x
From 1 qualified inquiry in every 50 to 99% qualified inquiries, with return on ad spend rising from 3x to 15x.
Read the case.png&w=384&q=75)
Food manufacturingChile → Peru → Spain
3 countrieswith its own factory: Chile, Peru and Spain
From selling only wholesale in Chile to adding online sales, new retailers and its own factories in Peru and Spain.
Read the caseEducational institute
EducationLatin America
More studentswith profitability measurable from the first month
From not knowing whether campaigns were profitable to measuring each one and each salesperson, and growing enrollment month after month.
Read the case