Results
| Area | Before | After |
|---|---|---|
| Visibility into profitability per campaign | BeforeNone | AfterMeasurable from the first month |
| Performance per salesperson | BeforeNot tracked | AfterIdentified individually |
| Lead quality and sales rate | BeforeLow | AfterSteadily improved |
Initial challenge
The institute came to KLIV with disorganized lead management: it had no real visibility into whether its campaigns were profitable, or how to organize and measure its sales team.
What we did
- Development of a proprietary CRM, 100% tailored to its requirements and to the way its sales team works.
- Integration of that CRM with the ad platforms, feeding them real data on which leads turned out to be good quality.
With that information in order, the institute was able to scale its campaigns gradually, increasing the number of students month after month, a scaling process that is still active today.
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